Résumé

I merge creativity, strategy, and systems thinking to make ideas work — clear, practical, and visually strong.

Tools

Data & Reporting: Google Sheets / Excel (advanced), Google Apps Script, Looker Studio, SQL (basic), Python (basic).

Digital Marketing: Google Ads, Google Ads Editor, Google Analytics, Google Tag Manager, Google Merchant Center, Meta Ads, Facebook Pixel, TikTok Ads.

SEO: Ahrefs, SemRush, Google Keyword Planner, Google Trends, Ubersuggest

Creative & Docs: Canva, Adobe Photoshop, Adobe Premiere, Google Slides, Figma.

AI tools (used for content creation): ChatGPT, Gemini; visual generators: Midjourney, Sora, Kling AI, Ideogram, PixVerse and many others.

Automation: n8n, Make.com, Zapier, Notion, Trello.

Skills

• Ad Operations: Campaign setup & optimization, budget planning, сampaign audits, data analysis, dashboards, KPI tracking.

• Creativity & Brand Design: Branding, storytelling, concept development, tone of voice, creative campaign structuring. Vast experience with branding, design, copywriting (ads, posters, presentations, taglines, messaging).

• SEO & Research: On-page audits, keyword expansion, competitor benchmarking, export analysis.

• Process Optimization: Automation via scripts/formulas, SOP creation, training flows, onboarding & training.

• Data & Reporting: Sheets, Excel for analytics with custom formulas / scripts creation, custom dashboards (Slides, Tableau, Looker), client-ready reporting.

• Web & Tools: End-to-end website setup, domain & hosting configuration (DNS records, domain connection, SSL setup), tag implementation. Using Google Sites, Wix.com, Tilda, Lovable, Wordpress (with custom scripts / CSS styles implementation) & more.

Soft skills:

• Exceptional presentation and information structuring skills. Explaining complex things in simple, clear language.

• Fast learner with high ownership.

• Critical & analytical thinker with sharp attention to detail.

• Confident communicator - from client calls to team training.

• Quick problem-solver, calm under pressure.

• Creative, structured, emotionally aware.

Languages

English - proficient
French - upper-intermediate (DELF B2 certified)
Polish - advanced
Russian - native
Ukrainian - native

Experience

Online Campaign Optimizer for French market | QA SME - Teleperformance

Jan 2024 – Present

Ad Campaign Ops:

• Audited and optimized 200+ campaigns - improved CTRs, lowered CPAs.

• Ran Export, Website, App & Competitor analyses to guide performance.

• Set up bidding strategies (manual/auto), expanded keywords, ensured policy compliance.

• Built EN/FR campaigns from scratch incl. copy & structure.

• Used Google Sheets to clean, process & visualize campaign data.

• Daily tools: Google Ads, Google Analytics, Google Sheets.

• Worked with clients ranging from startups to global brands (Starlink, Motorola, OpenAI).

QA SME - Quality Subject Matter Expert:

• Built internal tools that streamlined workflows — adopted across teams.

• Built custom QA automation tools - saved hours weekly.

• Designed scalable onboarding flows, SOPs & internal docs.

• Regularly ran QA case reviews to ensure quality, accuracy & policy alignment.

• Led shadowing sessions, QA coaching, and feedback loops for team performance improvement.

Created quizzes, knowledge checks & troubleshooting guides.

Content Analyst - Teleperformance

May 2022 - Dec 2023

• Audited websites & ads for policy compliance and data accuracy (Google Ads / Analytics & Merchant Center).

• Handled daily data extraction, validation & reporting via Google Sheets.

• Identified issues fast — flagged errors & resolved inconsistencies in merchant feeds.

• Managed multiple workflows simultaneously — kept SLAs & quality high.

• Resolved customer queries and collaborated with global teams for case escalation.
  
  
  

Customer Support Representative | Online Advertising Specialist - Teleperformance

Mar 2022 - May 2022

• Advised clients on ad strategy, budget allocation & keyword optimization based on performance data. 

• Audited and optimized ad accounts to align with client goals & KPIs.

• Resolved client issues across platforms → ensured high satisfaction & fast resolution time.

• Troubleshot ad tech issues & escalated complex cases to technical teams.

• Advised clients across industries - from startups to enterprise - on campaign setup, performance, and platform usage.

English Language Teacher - SkyEng Online School
Feb 2020 - Apr 2022

• Taught general English to adult learners across all levels – from A1 to C1.

• Created personalized learning plans, materials & visual aids.

• Launched a student speaking club — led weekly sessions & discussions.

• Created educational materials (manuals and presentations) and resources (broadcast channel, etc) to support students learning.

• Created unique learning propositions - 4 weeks pronunciation course, daily speaking training program, etc.

Education

Bachelor's degree | 2019 - 2022
Film & TV Production Management
Faculty of Media & Communications
GPA 4.0
in Andrzej Frycz Modrzewski Krakow University,
Krakow, Poland

Bachelor's degree (unfinished due to war) | 2021 - 2022
Intelligent technologies of radio electronic equipment
Igor Sikorsky Kyiv Polytechnic Institute,
Kyiv, Ukraine

Personal Projects

I don’t like standing still. I’m always learning, testing, and creating something new. I’m trying different tools, and building things from scratch - brands, products, processes, websites and more. Each project teaches me something new and pushes me to go further. Every project here is the result of hours of trying, learning, fixing, sometimes failing and then making it work. 

Here are a few things I’ve built lately:

HejBrand — Branding & Marketing Studio for Small Businesses in Poland
Built from scratch — concept, brand, and full operational system.

• Developed full brand identity, positioning, and communication system for a creative studio.

  • 1. Conducted market and competitor research to define positioning, tone, and offer.

    2. Designed full visual identity: logo, color palette, typography, and design language.

    3. Created the website with custom structure, copywriting, visuals, process logic.

    4. Created branded templates for contracts, proposals, briefs, and reports.

• Developed the entire client lifecycle — from lead acquisition to project delivery and feedback collection.

• Designed print and digital materials: business cards, ad visuals, presentation decks, and onboarding kits.

• Built promotional / ads campaigns (Google Ads).

• Worked with small businesses on branding, website creation, as well as marketing, ads setup, and creative concepts.

• Combined creative branding expertise with operational clarity — helped brands grow fast with clean systems.

Loving Cotton — Online Apparel Shop
Fashion and lifestyle brand combining simplicity, sustainability, and comfort.

• Created complete brand identity: naming, logo, color palette, tone of voice, visuals.

• Conducted market and trend research; defined product concept and brand positioning.

• Designed and built the e-commerce website with optimized UX.

• Developed product lines and seasonal collections; handled design and pricing strategy.

• Wrote all product descriptions, campaign texts, and social media content.

• Managed full marketing cycle, ad campaigns, SEO setup.

• Designed social media grids and campaign visuals aligned with the brand’s aesthetic.

Ultramarine — English Language Courses & Materials
Educational brand focused on efficient and structured English learning.

• Developed full brand concept and identity for an online English learning project.

• Created complete brand identity: naming, logo, color palette, tone of voice, visuals. Built and launched a website with custom structure, copywriting, and visuals.

• Created and designed courses, learning materials, wrote grammar manuals and workbooks myself. Created learning programs (e.g. general, pronunciation / speaking-focused, for business/IT/etc).

• Built automated booking, onboarding, and feedback systems for students.