HejBrand - Local Marketing & Branding Agency
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About the Project
HejBrand is my personal branding and marketing studio focused on small businesses in Poland. I built it as a complete, end-to-end system: from defining the positioning and offer, to creating a consistent brand identity, to designing a repeatable client delivery process. The intent was to combine two things small businesses usually lack at the same time: strong creative direction and a clear, structured way of executing marketing work without chaos.
The project includes both the “brand layer” (strategy, visual identity, tone of voice) and the “execution layer” (website, assets, templates, process logic, and ads). The result is a studio setup that can deliver branding, web creation, and marketing support using consistent standards and reusable workflows.
What I did to bring it to life:
Developed full brand identity, positioning, and communication system for a creative studio.
Conducted market and competitor research to define positioning, tone, and offer.
Designed full visual identity: logo, color palette, typography, and design language.
Created the website with custom structure, copywriting, visuals, process logic.
Created branded templates for contracts, proposals, briefs, and reports.
Developed the entire client lifecycle — from lead acquisition to project delivery and feedback collection.
Designed print and digital materials: business cards, ad visuals, presentation decks, and onboarding kits.
Built promotional / ads campaigns (Google Ads).
Worked with small businesses on branding, website creation, as well as marketing, ads setup, and creative concepts.
Combined creative branding expertise with operational clarity — helped brands grow fast with clean systems.
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